tennine pro advisory as a service

4. Case studies.

CASE 1. Go-to-market & Product-market fit.

🌱 Seed stage.

🐕 Pet Tech.

SNAPSHOTS.

THE COMPANY.

 

Our client is bringing pet friendliness to public and retail spaces.

 

The Company is designing and selling smart dog houses for the comfort and safety of the pets on the go. Pet’s health parameters are collected while in use and available for their owners in the app. 

 

 

 

THE OPPORTUNITY.

 

Product designs are finalised and the Company is preparing for a market rollout.

 

Management is exploring business opportunities in retail, real estate, FMCG and pet food markets.

Clients from several markets are interested in piloting.

 

 

 

THE NEED.

 

The company wants to optimally navigate their early market entry, prepare for a scalable rollout and activate the company resources accordingly.

 

Pricing model and service design need to be reviewed for maximising the market entry opportunity and preparing for the mid and long term growth.

 

Narrative of the pitch materials needs to be updated to reflect the adjustments.

 

 

THE PROGRAM.

 

Company specific advising program with upfront agreed resource planning, deliverables, cost, and resource requirements.


Company’s success stewardship through tailored advisory and weekly live brainstorming sessions.

 

 

 

TIME AND RESOURCE PRESSURE.

 

Company employees are stretched between ongoing operational processes, business development, attracting funding and so much more.

 

The first commercial contracts, piloting conversations and acceleration opportunities are becoming imminent and the Company needs to objectively prioritise and strategically allocate their resources.

 

 

 

Company employees are immersed in creating the product and the company fit for purpose.

 

Founders need help in braking out from daily operations and objectifying their strategic market choices.

 

 

 

The Company has grown organically and initiated conversations with clients from the region.

 

The Company is anticipating challenges with setting up the distribution and service networks for their planned internationalisation.

 

 

 

The Company’s product has evolved over time. Design of their service and the matching pricing have not been updated as dynamically.

 

The Company wants to revise their current business modelling and service design and verify alignment with their mid and long term strategy.

 

 

FIRST BUYER STRATEGY.

 

We categorised the Company’s prospects per contract opportunity cost, sales cycle duration, complexity of implementation, value of piloting and the probability of revenues.

 

We chose two primary client segments to design the service for, offer the new piloting program and allocate support resources to.

 

 

 

PILOTING.

 

We together designed a pilot program which objectively tracks the Company’s clients’ return on investment across several upfront agreed categories.

 

Onboarding is made seamless, execution structured, performance measured and insights generated during the pilot pertinent.

 

Pilot program became a standard offering in the Company’s pricing list.

 

 

 

SERVICE DESIGN.

 

We went on to revise the Company’s client onboarding and product maintenance processes.

 

We optimised for convenience in delivery, total costs of maintenance and support and alignment with optimal pricing models to generate maximised revenues.

 

 

 

PRICING.

 

We revised the Company’s pricing model in alignment with the service design.

 

Company now offers two primary pricing plans with subscription components, and one pilot plan with an all-in price.

 

 

 

CLIENT ROI.

 

We simulated the objective value which primary client segments derive from the Company’s service – the Client ROI.

 

We designed a dashboard to simulate the objective effects of the Company’s service on the clients’ corporate KPI’s, shareable with the clients.

 

Pricing is positioned to be a fraction of the Client ROI.

 

 

 

PITCH DECKS.

 

Pitch decks should serve as gateways of interest to a recognisable value proposition and effectively relay succinct and pertinent business and product offerings.

 

We helped revise the Company’s pitch deck to build up the narrative and include the recent improvements.

 

 

 

STARTUP SUPPORT PROGRAM.

 

We started by diving deep into the Company’s operations and strategy and validating the critical assumptions.

 

We continued to produce the program framework with specified scope, deliverables, planning, pricing, and resource requirements.

 

We collaborated in weekly sprints.

 

 

 

We facilitated weekly coworking sessions where we validated assumptions, audited processes and materials, simulated outcomes and objectified the Company’s business decisions.

 

Weekly brainstorms followed the upfront agreed program and timetable. (With some flexibility though because hey – we were founders too.)

 

 

 

Important preparation work was being done in the background.

 

Both the Company and we followed agreements made in the weekly sessions and then worked on research, analysis, modelling, content creation and design.

 

 

 

Assumptions are best validated by the market.

 

The Company involved their key prospects in aligning the new pricing structure and the underlying service model. Several commercial contracts have been signed in the meantime.

 

 

 

Working with TenNine Pro was transformative.

 

Uros and his team got our vision right away and steered us towards real growth. With their help, we really dialed in what makes our product stand out and nailed important deals with Ikea and Nestle.

Weekly meetings felt like catching up with committed friends — full of energy and real talk. Their support is more than advice; it’s like gaining a team member who’s all in it with you.

 

For any startups wanting to move forward with clarity and confidence, we can’t recommend Uros enough. He’s been a true asset to us at Smartsy.

 

Big thanks from the Smartsy squad: Teodora, Ivan & Srdjan.

 

 

 

 

👩🏻‍🚀 We started TenNine Pro to effectively offer professional insight, engaged experience and strategic advice to globally impactful startup teams.


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